A paid ads campaign designed to drive venue bookings.
Client —
Bounce
Industry —
Leisure & recreation
Bounce wanted to increase bookings across its venues in a competitive leisure market. While ping pong was already strongly associated with the brand, paid advertising needed to communicate that Bounce offered much more, including shuffleboard, Wonderball, and a busy calendar of themed events.
The challenge was to create ads that captured Bounce’s playful, high-energy personality while clearly communicating variety and making it easy for people to book online. Creative needed to work quickly in feed, balance fun with clarity, and appeal to both returning customers and new audiences unfamiliar with the full offer.
The challenge was to create ads that captured Bounce’s playful, high-energy personality while clearly communicating variety and making it easy for people to book online. Creative needed to work quickly in feed, balance fun with clarity, and appeal to both returning customers and new audiences unfamiliar with the full offer.
The strategy
The strategy focused on broadening how Bounce was perceived. Rather than positioning the brand around a single activity, the aim was to present Bounce as a versatile social entertainment venue with different reasons to book depending on the occasion.
Event-led messaging promoted themed nights, brunches, and seasonal moments that encouraged bookings at specific times. Alongside this, game-led creative highlighted activities beyond ping pong to reinforce the range of experiences available. Bold typography, playful visuals, and a consistent “Book now” call to action kept the work energetic while maintaining a clear focus on conversion.
Event-led messaging promoted themed nights, brunches, and seasonal moments that encouraged bookings at specific times. Alongside this, game-led creative highlighted activities beyond ping pong to reinforce the range of experiences available. Bold typography, playful visuals, and a consistent “Book now” call to action kept the work energetic while maintaining a clear focus on conversion.
My role
I worked as a digital designer focused on paid advertising, supporting campaign strategy and creative direction. I was responsible for designing paid ad creatives that showcased both event-led moments and alternative games, ensuring the work remained visually engaging and aligned with booking objectives.
The approach
I created paid ad creatives tailored to both event-led and game-led messaging. Event ads leaned into bold typography, glitter textures, and playful imagery to promote seasonal hooks such as Valentine’s Day, Six Nations screenings, and drag brunches. These ads were designed to feel celebratory and time-specific, encouraging timely booking decisions.
Game-led ads focused on spotlighting activities beyond ping pong, including beer pong, shuffleboard, and Wonderball. Dynamic layouts and punchy taglines conveyed the energy of the venue and helped audiences quickly understand the breadth of what Bounce offers. Consistent branding across all creatives tied the system together and allowed the work to scale across placements without losing clarity.
Game-led ads focused on spotlighting activities beyond ping pong, including beer pong, shuffleboard, and Wonderball. Dynamic layouts and punchy taglines conveyed the energy of the venue and helped audiences quickly understand the breadth of what Bounce offers. Consistent branding across all creatives tied the system together and allowed the work to scale across placements without losing clarity.
The result
The campaign helped increase bookings by positioning Bounce as more than just a ping pong venue. Over the course of the campaign, paid social activity contributed to a 28% increase in overall venue bookings, with clear spikes in engagement and conversions around themed events and promoted games.
Event-led ads delivered strong peaks on specific dates, with booking conversions improving by 22% compared with the previous period. Game-led creative expanded reach to new audiences and supported a 15% lift in first-time bookings, broadening Bounce’s appeal across different group occasions.
Event-led ads delivered strong peaks on specific dates, with booking conversions improving by 22% compared with the previous period. Game-led creative expanded reach to new audiences and supported a 15% lift in first-time bookings, broadening Bounce’s appeal across different group occasions.