A suite of paid ad creatives that simplify complex financial offers and build trust with business customers.
Client —
Allica Bank
Industry —
Finance
Allica Bank needed to communicate competitive financial products such as high-interest savings, free business banking, and deposit benefits in a way that was clear, compliant, and conversion-focused. The objective was to increase signups through digital ad campaigns. The main challenge was balancing financial accuracy with visual clarity.
The strategy
The approach was to keep messaging direct, transparent, and benefit-led, for example “No lock-ins. Earn 4.08% AER.” I leaned on Allica’s bold orange and navy palette for instant brand recognition. Layouts were built to be modular so they could adapt across different ad sizes and placements. Since most of the ads would be seen quickly on mobile devices, legibility and speed of communication were top priorities.
My role
I worked as a digital designer responsible for ad creatives and visual strategy.
The approach
I created a variety of ad sets that highlighted interest rates, deposit benefits, and free banking. Large bold typography was used to bring key numbers forward, while layouts were simplified to make information easy to digest at a glance.
I tested card-first imagery against text-first layouts to see which connected more strongly with the audience. Alongside minimal clean ads, I also created lifestyle-driven versions that placed Allica’s card in real-world contexts such as payment devices or in hand.
Throughout the process I ensured alignment with Allica’s brand guidelines while also designing for flexibility across platforms.
The result
The campaign showed that designs built around clear interest rates and card-first imagery performed best, driving stronger signups than other variations. Ads that used the word “FREE” generated high lead volume, but the signups were lower quality. This insight helped refine messaging and focus on clarity over hype. The work overall increased conversions and positioned Allica as a transparent, trustworthy banking partner for SMEs.