Embarking on a Unique Advertising Journey for Wollit
Creating an 'Ad within an Ad' Concept
The idea was to create ads that mimicked the look and feel of advertisements seen on the London Underground. This ‘ad within an ad’ concept was a novel approach, designed to instill a sense of familiarity and intrigue in potential customers.
I used distinctive elements typical of underground ads, such as their particular typography, layout, and style. However, the content of these ads were tailored to highlight Wollit’s unique services and the benefits of installing their app.
I used distinctive elements typical of underground ads, such as their particular typography, layout, and style. However, the content of these ads were tailored to highlight Wollit’s unique services and the benefits of installing their app.
Unveiling the Unique Meta Ad Campaign
The result was a series of captivating Meta ads that seamlessly blended the familiar aesthetics of London Underground’s advertisements with Wollit’s unique offering. These innovative ads not only increased Wollit’s visibility but also successfully drove a significant number of app installs.
With this unique ‘ad within an ad’ approach, we managed to break through the clutter of traditional digital advertising, providing Wollit with a successful campaign that truly resonated with their target audience.
With this unique ‘ad within an ad’ approach, we managed to break through the clutter of traditional digital advertising, providing Wollit with a successful campaign that truly resonated with their target audience.
