Revamping Amigo’s Digital Presence for Ultimate User Experience and Sales
Designing Amigo’s Website for an Optimized User Journey
Amigo, a leading provider of hassle-free prepaid eSIM cards, recognised the need to elevate their website to deliver a superior user experience and boost sales. The project’s primary objective was to redesign the site to ensure an intuitive user journey that optimises for conversion. The new website features simplified navigation, a responsive layout for various devices, and a visually appealing interface. A key focus was streamlining the checkout process, reducing the steps required to complete a purchase, and offering multiple payment methods. These enhancements aimed to create a seamless experience, encouraging users to stay on the site longer and convert at a higher rate.
Meta Ads Focused on Addressing Customer Pain Points
Understanding the common challenges travelers face with connectivity, Amigo’s Meta ad campaigns were designed to address specific pain points, namely high roaming charges and the need for affordable solutions. The ads emphasised Amigo’s competitive pricing, showcasing significant cost savings compared to other eSIM providers and traditional roaming charges.
