Static paid social creative designed to drive in-store footfall and support a retail-first campaign strategy across Booths supermarkets in the north of England.
Client —
Snack’d
Industry —
Food & Beverage / Retail
Snack’d is an award-winning gut-friendly oat bar brand with listings in Booths supermarkets across Lancashire, Cumbria, and Yorkshire. I worked as part of the creative team at Favoured, designing static paid social creative to support a retail-first campaign strategy focused on driving in-store footfall and lifting units per store per week (UPSPW) across 22 test locations.
The strategy
The strategy centred on geo-targeted paid social, reaching shoppers within a 3 to 5 mile radius of each Booths test store. With Walmart Canada on the horizon, proving the model in Booths was critical. The campaign needed to demonstrate that paid media could move product off the shelf, not just drive online traffic.Creative ran alongside organic social, email flows, and a Booths promotional period, forming part of a full-funnel activation built around awareness and in-store conversion rather than clicks.
My role
I designed static paid social creative across multiple campaign routes, each with a distinct objective and Booths-focused CTA. Working within an established brand voice (rebellious, warm, and direct) I developed executions across three primary creative routes: in-store discovery, taste reaction, and award authority. Each route was designed to test different angles and feed into a wider creative rotation alongside UGC and animated formats.
The approach
Performance data shaped the creative direction throughout. The strongest-performing ads led with social proof and human-focused imagery, so executions leaned into real moments and confident, direct copy that matched the brand’s tone.
Each route had a distinct job. The in-store ads drove footfall with clean product shots and a clear Booths CTA. The award-led executions used the Great Taste badge as a credibility anchor, letting the product do the talking against a bold typographic backdrop. The comparison creative made the product’s credentials impossible to ignore without ever feeling preachy. Throughout all of it, the layouts were kept simple and scannable, designed to work quickly in-feed alongside UGC and video.
Each route had a distinct job. The in-store ads drove footfall with clean product shots and a clear Booths CTA. The award-led executions used the Great Taste badge as a credibility anchor, letting the product do the talking against a bold typographic backdrop. The comparison creative made the product’s credentials impossible to ignore without ever feeling preachy. Throughout all of it, the layouts were kept simple and scannable, designed to work quickly in-feed alongside UGC and video.
The result
The campaigns drove a 2.9x increase in average weekly sales at Booths, rising from 135 units to 392 after launch. Organic social engagement far exceeded its target, and paid media reached over 700,000 people in the areas surrounding Booths stores within the first month.